Offering fixed, mobile, internet and in the future IPTV services, the challenge facing this company is the flexibility required to effectively cross and upsell its extensive product portfolio. The complexity of the underlying systems is proving to be a barrier to customer communications.

With Agillic’s SOA architecture it is easily able to integrate with any existing IT system to collate a single view of the customer and thereby create a seamless customer experience. Full digital marketing programmes will then be devised to match the needs of the customer with the right products to create the same high level of loyalty it currently enjoys from its energy customers amongst its telecommunication customers.